Visual Guidebook and Identity Strategy for Mama Luba

Creating a visual strategy for entering the international semi-prepared food market

Development of a comprehensive brand book and export-ready identity that conveys the warmth of homemade cuisine and ensures brand recognition in Poland and across EU countries.

Client

Mama Luba — Producer of Homemade Semi-Prepared Foods

Services

  • Industry: Food Industry / Homemade Meals
  • Region: Ukraine / Poland (EU Market Entry)
  • Services: Branding, Logo Design, Brand Book Development
  • Project Timeline: 4 weeks

The company “Mama Luba,” specializing in homemade semi-prepared foods, approached us with the goal of increasing brand recognition for entry into the European market, starting with Poland.

The main objective was to present homemade dishes to customers through a premium yet cozy visual communication. We proposed developing a custom brand book that became the foundation of the brand’s exclusivity. Through a harmonious combination of typography and color palette, we created a visually appealing image that inspires trust and generates interest among new clients in foreign markets.

Project Goals

International expansion: creating a visual guide for a successful launch in the Polish market.

Exclusivity of the brand image: developing unique identity elements that distinguish the brand in the semi-prepared food segment.

Visual harmony: selecting colors and typography that convey quality and the warmth of homemade food.

Flexible structure: creating a brand book that considers the brand’s individual characteristics and its physical implementation.

Implementation Process

Logo and Character Development

We created a central image — a stylized mascot of “Mama Luba” holding a prepared dish — complemented by the “ML” monogram. The use of rich burgundy and cream colors emphasizes the product’s premium quality and natural ingredients.

Brand Book Design

Our lead designer developed a guide that includes standards for logo use, slogan, and corporate fonts. The structure and scope of the brand book were adapted to the client’s needs, ensuring easy scalability of the business abroad.

Touchpoint Visualization

We designed interiors and menus for physical stores, as well as concepts for outdoor advertising and signage. This allows the client to maintain a consistent brand image — from product packaging to store presentation in any country.

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Primary brand book for international business scaling
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Priority markets (Ukraine and Poland) unified under a single style
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Harmony of visual elements for easy brand recognition
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Unique mascot character for creating an emotional connection with customers
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Visual assets ready for launch in the European market

Frequently Asked Questions and Answers

01 — What services does Web Stork provide?
We develop systematic digital solutions: from UX/UI architecture and branding to technical implementation on WordPress, Shopify, or Webflow. Our expertise also includes SEO optimization, contextual advertising (Google Ads), SMM, and long-term technical support for projects.
02 — How does the work on a project begin?
It starts with analyzing your goals and completing a brief. We define the purpose of the website, priority products, and target markets. Based on this data, we conduct niche research and design the site structure and prototype, which become the foundation for the design and development stages.
03 — How long does it take to create a website?
The timeline depends on the complexity of the architecture. Launching a landing page requires less time, while a multi-page website with a complex structure and SEO preparation requires more detailed content development and testing. A realistic timeline is provided after the initial discussion of your project.
04 — Can I order only design, SEO, or advertising separately?
Yes. We work with a modular system: you can involve our team for a specific stage only — for example, an SEO audit or UX/UI strategy development. At the same time, we maintain a unified marketing logic so that each tool contributes to the overall business system.
05 — Do you work with markets in Ukraine and Europe?
Yes. We create projects for businesses targeting both the domestic market and European countries. During development, we implement multilingual functionality and adapt technical and visual solutions to the needs of local audiences.

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