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Working with a freelancer often looks very tempting: low price, direct contact, no bureaucracy. But this “ease” often hides serious risks: missed deadlines, missing performers, technical problems without solutions.

The agency offers a different approach: structured, reliable, and team-based. Let’s find out why a website development agency is not only more reliable but also more profitable in the long run.

Agency means guarantees at all stages

As a rule, freelancers, even the best of them, work on an “as agreed” basis. As a result, communication between the client and the contractor comes down to “oops, I got sick/forgot/internet was down”. There are no contracts, no official obligations, and often no responsibility.

The agency takes its business seriously. WebStork works officially. We conclude a contract, specify the stages of cooperation and responsibilities, agree on clear deadlines, and follow them.

Why is it important?

1. You know what will be done and when.
2. Even in force majeure situations, the agency continues to work.
3. The client is always protected and can plan their business in peace.

A team vs. one jack of all trades

A freelancer is a universal soldier who often tries to do everything himself: design, programming, texts, SEO. The result? One thing may be on the level, but it is unlikely that the entire site will be comprehensively and efficiently implemented.

In an agency, everyone does their own thing. Designers know how to make a website not only beautiful, but also user-friendly. Programmers write code that doesn’t “break” at the first update. Copywriters create selling texts.

Technical SOS is always there for you

A website is not a static tool. It needs to be updated, adapted to new market conditions, and add features. And here’s where the fun begins: finding a freelancer after the project is delivered is often impossible.

Freelancers rarely offer support after the job is done. Something breaks after six months? You’ll have to look for a new developer, and that means more costs, time, and risks.

Instead, an agency offers not only development, but also long-term support: updates, bug fixes, and new features. In short, your website always works smoothly and meets modern standards.

Meet deadlines and have a clear work plan

Freelancers can work on an “as they go” basis: they may disappear, delay deadlines, or suddenly take on another project. And this costs you nerves and lost profits.

In an agency, deadlines are sacred. At WebStork, each project is divided into stages, and we strictly adhere to the schedule. You always know what stage the work is at and when the site will be ready.

The agency grows with you

Over time, a business may require new functionality, SEO optimization, or integration with external services. This is where an agency has a huge advantage: we know your project from the ground up and can quickly adapt it to new needs.

Freelancers usually work on a one-off basis: they complete a project and that’s it. It can be difficult to return to it in a year or two, especially if they have changed their field of activity.

Conclusions: don’t skimp on safety and quality

Yes, working with a freelancer may seem like a cost-effective solution. But only on the surface. If quality, responsibility, and support at every stage are important to you, a professional agency is a choice that pays off handsomely.

Contact WebStork — we will demonstrate in practice how website development can be simple, thoughtful, and 100% effective when you put the project in the hands of an experienced team. Entrust your business to professionals because it deserves the best.

Content marketing is one of the most effective ways to attract customers and build brand awareness in Ukraine. With a well-planned content marketing strategy, you can not only increase traffic to your website but also ensure long-term user loyalty. In this article, we’ll look at the main stages of creating high-quality content for your website and how it can help you attract more customers.

Identify the target audience

The first step in creating an effective content marketing strategy is to understand who you are creating content for. A clear definition of the target audience allows you to develop materials that will be useful and relevant to potential customers. In Ukraine, where the market may differ by region and user characteristics, it is important to consider the local characteristics, interests and behavioural patterns of your audience.

Creating high-quality and unique content

Content quality is the foundation of successful content marketing. Articles, videos, infographics and other materials should not only be interesting but also useful for the audience. It is also important that your content is unique and stands out from the competition. For example, for Ukrainian websites, you can use local topics that reflect the realities of life in Ukraine or provide expert advice in your industry.

Search engine optimisation (SEO)

Search engine optimisation (SEO) helps to increase the visibility of your website in Google search results. In Ukraine, the competition for search engine rankings can be intense, so it is important to use the right keywords, optimised titles and meta descriptions. In addition, it is important that your content is well structured and answers specific user queries.

Use a variety of content formats

To reach the widest possible audience, you should use different content formats. For example:

• Blogs and articles: This is a classic way to reach your audience and increase your brand awareness.
• Videos: Video content is gaining popularity and helps to convey information quickly and effectively.
• Infographics: Visuals make complex information easy to understand.

Use of social media

To attract customers in Ukraine, where the popularity of social media is constantly growing, it is important to actively use platforms such as Facebook, Instagram and Telegram. By sharing useful content on social media, you can reach a wider audience and attract more customers to your website.

Regularity of publications

Regularity is one of the key factors for content marketing success. It is important to publish new content regularly to maintain user interest and attract new customers. Create a publishing schedule and stick to it.

Analysing the results

To understand how effective your content marketing strategy is, it’s important to analyse the results. Use web analytics tools to track which content is driving the most traffic and conversions. This will help you adjust your strategy to achieve better results.

Content marketing is an important tool for attracting customers and developing business in Ukraine. The right approach to content creation, search engine optimisation and active use of social media will help you attract new customers, increase brand awareness and strengthen your market position.

Website loading speed is one of the key factors that affect the success of any online project. For Ukrainian developers, it is important to understand that a fast website improves user experience, reduces bounce rates, and positively affects search engine rankings. In this article, we will look at the best practices that will help speed up the loading of your website.

Image optimisation

Large image sizes are often the main reason why websites load slowly. To fix this, several strategies are used:

• Reduce image sizes: compress images without losing quality using tools like TinyPNG or ImageOptim.
• Image formats: choose modern formats like WebP, which are lighter than traditional JPEG or PNG.

Use caching

Caching allows you to store static website resources such as images, CSS and JavaScript files on users’ devices. This significantly reduces the loading time when users visit the site again. Use browser caching and server caching to optimise your website’s performance.

Reduce the number of HTTP requests

Each page element (image, CSS, JavaScript) requires a separate request to the server. To reduce their number, you can:

• Combine CSS and JavaScript files into one file.
• Use sprites for images, where several icons are combined into one file.

Asynchronous loading of JavaScript and CSS

With asynchronous JavaScript and CSS loading, a page can load faster because these files are loaded in parallel instead of sequentially. This allows you to reduce the time it takes to display the main content on the site.

Using a CDN (Content Delivery Network)

A CDN is a network of servers located in different parts of the world that store copies of your website. This allows users to download the site from the server closest to them, which significantly reduces the waiting time, especially for visitors from other countries.

Minify files

Minifying CSS, JavaScript, and HTML files is the process of removing unnecessary spaces, comments, and characters that do not affect the website’s performance. This reduces the size of files and speeds up their loading. Tools such as UglifyJS or CSSNano can help you automatically minify files.

Use responsive design

A mobile-optimised website not only provides a better user experience, but also reduces loading times. Responsive design allows you to adjust content and images to different screen sizes, which helps to reduce the amount of data downloaded.

Database optimisation

For websites that use CMS or other content management systems, it is important to regularly clean and optimise the database. Removing unnecessary records, such as spam comments or inactive plugins, helps reduce server load and speed up access to data.

Use lightweight plugins

For WordPress and other CMS sites, it is important to choose plugins that do not create an additional load on the site. Preference should be given to lightweight and well-optimised plugins.

Placement on fast hosting

The overall loading speed of your website depends on the hosting provider you choose. Choose a hosting with modern technologies, SSD drives, DDoS protection, and the ability to scale resources for large projects.

Website loading speed is not only a technical aspect, but also an important component of business success. A fast website improves the user experience, increases conversions, and helps improve search engine rankings. By following these recommendations, you can ensure not only fast loading of your website, but also a positive visitor experience.

Ensuring website security is an important element of successful business operations in Ukraine. Cyberattacks and personal data leakage can lead to serious financial losses, damage to the company’s reputation, and loss of customers. To avoid such situations, you need to follow the basic principles of cybersecurity.

1. Software updates

Regularly updating CMS, plugins, and other components of your website is the basis of cybersecurity. Developers constantly release updates that contain important patches that close vulnerabilities that can be exploited by hackers. Failure to keep up with updates can lead to unauthorized access to your website.

2. Using an SSL certificate

An SSL certificate encrypts the data transmitted between the server and users, which ensures the security of personal information. In addition, websites with an SSL certificate are better indexed by search engines and are more trusted by users.

3. Protection against DDoS attacks

DDoS attacks can paralyze a website, making it inaccessible to users. To protect yourself from such attacks, you should use services that filter traffic and prevent server overload, such as Cloudflare or Sucuri.

4. Restricting access to the admin panel

The admin panel is a vulnerable point on your website. To protect it from hackers, you should restrict access to it only to reliable IP addresses or implement multi-factor authentication (MFA). This will make it much more difficult for attackers to access your management system.

5. Data backup

Regular backups are a must for every website. In the event of an attack or failure, you can quickly restore your site, saving all the important data. To do this, use automatic backup services to cloud servers or external media.

6. Use complex passwords

Strong passwords are one of the key elements of cybersecurity. To increase security, use password generators and special managers to store them. Avoid using the same password for different accounts and change them regularly.

7. Protection against malicious programs

To avoid malware, scan your website regularly for viruses and vulnerabilities. For this purpose, you can use tools such as Wordfence or MalCare, which detect malicious files and protect your website from attacks.

8. Control access to data

Protect access to confidential data on the site by granting rights only to those users who need them. Restrict access based on employee roles and responsibilities to minimize the risk of data breaches.

9. Staff training

Company personnel should be familiar with the basic principles of cybersecurity. Regular trainings will help to avoid phishing attacks, use passwords correctly, and ensure the safety of confidential information.

10. Monitoring and detecting threats

Use tools to monitor activity on your website that will alert you to suspicious activity or possible threats. Such monitoring will help you to respond quickly to threats and minimize losses.

Cybersecurity is an integral part of website management, especially for businesses in Ukraine. By following basic rules, such as regular updates, using an SSL certificate, and backups, you can ensure the security of your website and protect customer data. Applying these measures will help you avoid potential threats and maintain user trust.

Development of the website concept

Website development begins with a thorough concept development. This will help you to clearly understand what exactly you want to convey to your audience and what tasks the site should perform.

Let’s get acquainted with the key stages:

1. Determine the purpose of the site. It can be an information website, an online store, a blog, or a portfolio.
2. Analyse the audience. Research who your potential users are, what their needs, preferences, and behavioural patterns are.
3. Content creation. Decide what pages and sections you need, what content (text, images, videos) will be placed on the website.
4. Choose the style and design. Think about the visual style of the site: minimalistic, corporate, bright or restrained. Create a schematic layout of the site (wireframe).

Choosing a platform for website development

There are many platforms for creating websites on the market, each of which has its own advantages. Here are some of the most popular solutions:

1. WordPress
   WordPress is one of the most popular CMS (content management systems). It is an ideal choice for creating blogs, business websites, or even online stores.

Advantages:
 A large number of templates and plugins.
 Flexibility in settings.
 Suitable for both beginners and advanced users.

2. Wix.
   Wix is an easy-to-use website builder that allows you to create websites using drag-and-drop. The platform is suitable for beginners as it does not require programming knowledge.
   Advantages:
    Easy to use.
    A wide range of ready-made templates.
    Ability to customise the design without knowing the code.

3. Shopify
Shopify is ideal for creating online stores. The platform offers built-in tools for product management, payment processing, and customer support.
Advantages:
 Easy integration of payment systems.

 Business scalability.
 Support for analytics and SEO.

4. Joomla
   Joomla is another CMS similar to WordPress, but with a little more complexity in management. It allows you to create more complex sites with unique features.
   Advantages:
    More flexible structure for complex sites.
    Supports multilingualism.
    Suitable for large projects.

5. Webflow
Webflow is a tool for creating professional websites without the need for programming knowledge, allowing you to create dynamic and interactive web applications.
Advantages:
 High level of customisation.
 Integration with various services and databases.
 Ability to create animations and interactive elements.

Launch and promotion of the website

After you have completed the development of your website, it is important to launch it properly. This involves not only uploading the site to the hosting, but also a comprehensive test. Make sure that all functions, such as feedback forms, interactive elements, and links, work correctly. We recommend testing the content for errors: check the spelling, grammar, and formatting of texts, as well as the quality of images and videos.

It is also important to test your website on different devices (desktops, tablets, and smartphones) and browsers (Chrome, Firefox, Safari) to ensure that it looks and feels optimal on all platforms. Keep in mind that users often visit websites on mobile devices, so responsive design is critical.

After the successful launch of the website, do not forget about its promotion. Use SEO (search engine optimisation) to increase the visibility of your website. This may include:

• Keywords: Conduct keyword research to understand what your target audience is looking for. Optimise your site’s content by using these keywords in your headlines, subheadings, and body copy.
• Backlinks: Work on getting backlinks from reputable websites, which can increase your position in search engines.
• Technical SEO: Make sure your website has fast loading times, proper URL structure, meta tags, and an XML sitemap.

Social media is another powerful tool for promotion. Create and publish content that will encourage discussion and share your posts. Use the platforms where your audience spends the most time to attract new visitors to your website.

Content marketing can also be an effective way to drive traffic. Publish useful articles, blogs, infographics, and videos that are relevant to the interests

of your target audience. This will not only help increase your website’s visibility, but also help establish your company as an expert in its field.

Don’t forget about online advertising, such as Google Ads or social media advertising, which can help you quickly attract new users. Set goals and budgets for your advertising to maximise its effectiveness.

By implementing these strategies, you will be able to successfully promote your website and attract new visitors, which in turn will help your business grow.

Follow these instructions from our company Web Stork, and every stage of website development will be clear and successful for you! Get started today!

Creating a website can be a challenging task, and it’s easy to make mistakes during this process that can negatively affect its effectiveness. There are ten most common mistakes that you should avoid:

The most common mistakes when developing a website

1. Unclear website goal

Without a clear goal, your website may not fulfil its function. Ask yourself the following questions: ‘What do I want to achieve?’ It could be selling products, providing information, or attracting subscribers.

2. Insufficient attention to the target audience

It is important to know who you are creating a website for. Study the needs and interests of your target audience to adapt the content and design to their expectations.

3. Poor navigation

If users cannot find the information they need quickly, they may leave your site. Create a logical navigation structure with clear menus and convenient links.

4. Unsuitability for mobile devices

Many users access websites from mobile devices. If your website is not optimised for mobile platforms, you risk losing a significant portion of traffic.

5. Too slow loading

Website loading speed is critical. Users don’t wait for the site to load, so optimise images and use fast hosting.

6. Incorrect choice of colours and fonts

Website design should be attractive and easy to read. Use contrasting colours and readable fonts to ensure user friendliness.

7. Information overload

Too much text or graphics can put visitors off. Simplify your content, use headings, lists, and images to make it easier to read.

8. Ignoring SEO

Search engine optimisation is important to increase the visibility of your website. Ignoring SEO can lead to low traffic and low chances of success.

9. Lack of analytics

Without analytics tools, you won’t be able to track the effectiveness of your website. Install Google Analytics or other similar services to get valuable information about your visitors.

10. Insufficient support and updates

After launching your website, don’t forget to maintain it. Regularly update content, fix bugs, and add new features to keep your website relevant and useful to users.

How to avoid common mistakes in design and functionality

To avoid common design and functionality mistakes, follow a few simple tips:

1. Plan ahead

Developing a detailed plan will help you avoid many mistakes. Identify the main stages of website development, allocate resources, and set deadlines.

2. Involve users in testing

Test your website with real users before you launch it. Feedback can reveal flaws that you may have missed.

3. Use ready-made templates and frameworks

Using proven templates or frameworks can reduce the risk of design and functionality errors. They’re already optimised for better performance.

4. Stay on top of trends

Keep up to date with the latest web design and technology news to ensure your solutions remain relevant and meet modern requirements.

5. Conduct regular checks

After launching your website, conduct regular checks for errors, update the content, and adapt the functionality to meet the needs of users.

Follow the advice of our Web Stork specialists and you will be able to avoid many common mistakes when creating a website and ensure its success.

A company’s or entrepreneur’s website can and should become an effective tool for attracting customers, increasing profits, establishing long-term relationships with the target audience and building a positive reputation. One of the conditions for achieving high traffic and conversion is adapting the resource to the requirements of search engines.

Is it possible to optimise a website for search engines on my own?

Website optimisation is a multifaceted process that includes:
-selection of keywords and phrases;
-writing texts based on the formed semantic core;
-preparation of titles and descriptions;
-publishing materials;
-improving the performance of pages and the website as a whole;
-traffic encryption and security enhancement;
-setting up analytics.

Business owners have two ways to achieve their goals: hire specialists or do the work themselves. Which is better should be chosen taking into account the scale and type of activity, the level of competition in the chosen niche, as well as the willingness to spend personal time and effort. Almost everyone can master the entry-level SEO, you just need to understand how search engine optimisation works, what points to pay special attention to, etc.

The sequence of actions when promoting a resource in search engines on your own

Beginners often make mistakes in elementary things, for example, acting in the wrong sequence. In particular, they start working with content before they understand the needs of the target audience or before they have worked out the semantic core.

Here are the main steps that will help you achieve results if you go through them one by one:

1. Audit the resource. You need to figure out why your website is not in the top positions of the search results. The main problems are low page loading speed, uninformative and non-unique content, lack of thematic queries or too many of them.
2. Research the competitive environment. Go to those portals that occupy 1-5 positions in Google to review their content and see what you are missing.
3. Define a specific goal and deadlines for its achievement. You can’t set abstract goals – then you won’t be able to evaluate the results of your SEO strategy.
4. Make a list of words and phrases that reflect the thematic focus of the site, the goods and services offered.
5. Choose topics for articles and assign high-frequency and low-frequency queries to them. Ideally, each publication should contain both HF and LF queries. One of the important points is the absence of spamming, which can lead to search engine filters.
6. Assess the needs of the target audience.
7. Creating articles and placing them on different pages of the website. The texts should be readable, contain useful information and, depending on the subject matter of the portal, a call for cooperation. Make sure that there are no duplicates.
8. Adding the site to Google Search Console for self-indexing.
9. Use SSL certificates and, if possible, connect turbo pages.

In addition to this, you should think about link building. If your portal is accessed through third-party resources, the search engine will treat it more loyally, and traffic and conversion will increase.
However, for effective promotion, you will need to ensure that the links are natural and that the articles in which they are present are informative.

Presenting your services or products online is both easy and difficult. On the one hand, there are many tools and platforms that help promote your business, but on the other hand, they don’t always work. Another problem can be miscalculation of the budget or its irrational use.

An advertising campaign should start with website promotion in search engines. Every day, millions of people use Google and similar services to find shops and companies where they buy products or order various services. If you develop an effective SEO strategy, you can increase the number of customers and sales in a short period of time.

Why do you need search engine optimization?

Search engines remain the main source of website traffic, so business owners have to delve into the intricacies of their work and optimize to attract the target audience or delegate this work to professionals. An SEO strategy involves the selection and implementation of a set of methods that make it possible to achieve marketing goals, for example, to ensure a certain increase in the number of visitors or orders. In addition, it is necessary for:

• really effective investment in the promotion of a new or existing business;
• to properly prioritize online promotion;
• reaching the top 10 or simply improving your position in search results;
• achievement of goals as quickly as possible, in particular, it is possible to increase organic traffic, which has a positive effect on conversion and indirectly contributes to increased sales;
• Increased awareness of the team’s work – when developing the SEO strategy, specialists study the company’s activities in detail, which allows them to better reflect its advantages and choose the shortest way to promote it on the Web.

Key points that influence the development of an SEO strategy

Working with search engines is not just website optimization, but a set of processes that together help you become more visible and systematically attract target users. To create an action plan and improve your visibility, you need to take into account the following nuances:

1. Compliance of the site with the current requirements of the chosen industry and niche, the needs of the target audience and the peculiarities of search engine algorithms for the chosen field of activity.
2. Promotion tasks. It is important to clearly understand why you are investing money, effort, and time in SEO optimization. There should be no vague wording here, only specifics, such as traffic growth, image improvement, lead generation, etc;
3. Scale of activity. This refers to the ability to compete with other businesses that provide similar services or offer the same products.
4. The ratio of aggregator platforms and resources in the search results for the topic queries you are interested in.

In fact, there are no hopeless situations. Even if at the initial stage it seems that there is no chance of reaching the top positions, experts will help you find effective ways to promote your CEO.

Remember that there are no universal strategies – in each case, they are adapted to the needs and capabilities of a particular business. Depending on the timing of implementation, there are short-term, medium-term, and long-term strategies. Among the popular options are local SEO, guerrilla and conversion strategies, micro LF, mono-brand, and content strategy. Experts will tell you what is best in your case after auditing your website and studying the market situation.