Development of the website concept

Website development begins with a thorough concept development. This will help you to clearly understand what exactly you want to convey to your audience and what tasks the site should perform.

Let’s get acquainted with the key stages:

1. Determine the purpose of the site. It can be an information website, an online store, a blog, or a portfolio.
2. Analyse the audience. Research who your potential users are, what their needs, preferences, and behavioural patterns are.
3. Content creation. Decide what pages and sections you need, what content (text, images, videos) will be placed on the website.
4. Choose the style and design. Think about the visual style of the site: minimalistic, corporate, bright or restrained. Create a schematic layout of the site (wireframe).

Choosing a platform for website development

There are many platforms for creating websites on the market, each of which has its own advantages. Here are some of the most popular solutions:

1. WordPress
   WordPress is one of the most popular CMS (content management systems). It is an ideal choice for creating blogs, business websites, or even online stores.

Advantages:
 A large number of templates and plugins.
 Flexibility in settings.
 Suitable for both beginners and advanced users.

2. Wix.
   Wix is an easy-to-use website builder that allows you to create websites using drag-and-drop. The platform is suitable for beginners as it does not require programming knowledge.
   Advantages:
    Easy to use.
    A wide range of ready-made templates.
    Ability to customise the design without knowing the code.

3. Shopify
Shopify is ideal for creating online stores. The platform offers built-in tools for product management, payment processing, and customer support.
Advantages:
 Easy integration of payment systems.

 Business scalability.
 Support for analytics and SEO.

4. Joomla
   Joomla is another CMS similar to WordPress, but with a little more complexity in management. It allows you to create more complex sites with unique features.
   Advantages:
    More flexible structure for complex sites.
    Supports multilingualism.
    Suitable for large projects.

5. Webflow
Webflow is a tool for creating professional websites without the need for programming knowledge, allowing you to create dynamic and interactive web applications.
Advantages:
 High level of customisation.
 Integration with various services and databases.
 Ability to create animations and interactive elements.

Launch and promotion of the website

After you have completed the development of your website, it is important to launch it properly. This involves not only uploading the site to the hosting, but also a comprehensive test. Make sure that all functions, such as feedback forms, interactive elements, and links, work correctly. We recommend testing the content for errors: check the spelling, grammar, and formatting of texts, as well as the quality of images and videos.

It is also important to test your website on different devices (desktops, tablets, and smartphones) and browsers (Chrome, Firefox, Safari) to ensure that it looks and feels optimal on all platforms. Keep in mind that users often visit websites on mobile devices, so responsive design is critical.

After the successful launch of the website, do not forget about its promotion. Use SEO (search engine optimisation) to increase the visibility of your website. This may include:

• Keywords: Conduct keyword research to understand what your target audience is looking for. Optimise your site’s content by using these keywords in your headlines, subheadings, and body copy.
• Backlinks: Work on getting backlinks from reputable websites, which can increase your position in search engines.
• Technical SEO: Make sure your website has fast loading times, proper URL structure, meta tags, and an XML sitemap.

Social media is another powerful tool for promotion. Create and publish content that will encourage discussion and share your posts. Use the platforms where your audience spends the most time to attract new visitors to your website.

Content marketing can also be an effective way to drive traffic. Publish useful articles, blogs, infographics, and videos that are relevant to the interests

of your target audience. This will not only help increase your website’s visibility, but also help establish your company as an expert in its field.

Don’t forget about online advertising, such as Google Ads or social media advertising, which can help you quickly attract new users. Set goals and budgets for your advertising to maximise its effectiveness.

By implementing these strategies, you will be able to successfully promote your website and attract new visitors, which in turn will help your business grow.

Follow these instructions from our company Web Stork, and every stage of website development will be clear and successful for you! Get started today!