Imagine a world without the internet. No Google, no Instagram, no favourite online shops where you buy things in three clicks. Sounds like a bad dream, doesn’t it?

According to statistics, about 2.5 billion people around the world make online purchases every year. That’s almost a third of the world’s population. And that number continues to grow at a breakneck speed.

Now think about it: when was the last time you bought something online? It probably wasn’t that long ago, was it? People love convenience, speed and choice — all of which the internet provides. And if your business doesn’t already have an online presence, you’re not only losing potential customers, but you’re also falling behind your competitors.

Online shop as a new level of business

A physical shop always has its boundaries: it is tied to a specific address, neighbourhood or city. And a website? It is unique in that it can be found by people not only from your city, but also from the other end of the country or even another part of the world.

Another advantage is the timing. While a physical shop is usually open until 6pm, an online shop almost never closes. It works at night, on weekends, even during holidays. Customers can order when it suits them: at 2 a.m. after a long day at work or in the morning over coffee. You earn even when you are sleeping. Isn’t this every entrepreneur’s dream?

Rent of premises, utilities, salaries of sellers, interior design require considerable investments. Online shop is much more economical:

• The cost of creating a website is one-time, and maintaining it is much cheaper than renting.
• You do not need to hire a lot of staff. Many processes can be automated: order taking, payment, even communication with customers.

Therefore, the investment in the site quickly pays off and begins to work for you. And most importantly — saving money that can be directed to business development or advertising.

Benefits for customers — benefits for you

Online shop is a place where people save time and nerves. There are no queues, heavy packages or time constraints online. Buyers can easily find the desired item, compare prices with other offers and order the goods. The simpler and clearer the site, the more chances that customers will choose you. And if you also add fast delivery, the offer becomes a win-win.

Modern websites remember the history of purchases, views and even preferences. As a result, every customer can be offered exactly what they need. This approach not only increases loyalty, but also increases your average cheque.

Let’s be honest: we all love to read reviews before buying. For new customers, they are a major selling point. When people see that others have already bought a product and were satisfied, it builds trust.

Increase sales and scale your business

With a properly configured platform, you get new opportunities for growth, namely:

1. Cross-selling and upselling. Offer customers related products or upgraded versions of products automatically. This increases the average cheque.
2. Testing new products. Easily launch new products, run promotions or gather feedback to understand what your customers are interested in.
3. Reputation enhancement. A professional website builds brand trust and emphasises customer care.
4. Expertise. A blog or articles on a website helps you look like a professional you want to rely on and refer to.

It’s clear that a modern website doesn’t just help you sell — it builds your brand, opens up new opportunities and automatically works to grow your business.

Lastly

Modern businesses can’t ignore the benefits of having their own website:

• access to new customers from all over the world;
• 24/7 operation
• convenience and personalisation for customers;
• saving resources and automating processes;
• strengthening your brand’s reputation as an expert.

WebStork specialises in creating professional, user-friendly and modern websites that help businesses grow. We understand that every business is unique, so we offer customised solutions that address all your needs.

Don’t put off growing your business — invest in a website today.