Creation, promotion and support of websites for lawyers
At a time when most Internet users “Google” their problems before contacting a lawyer or legal consultant, creating a website for a law firm is a must-have. But the question is: does it generate leads? Or does it just sit on the hosting like a long-forgotten volume of the Civil Code?
To be honest, it doesn’t matter how good you are in your field. If your organization’s website looks, to put it mildly, “sad”, people will simply close the tab.
At WebStork, we specialize in creating websites for law firms, promoting, maintaining, and advertising them. Our goal is to make sure that your website not only looks professional, but also attracts clients on a regular basis. We know how to build an effective SEO strategy for lawyers, set up contextual advertising for lawyers, or launch targeting for a law firm that hits the target.
Why law firms need a professional website
The legal field requires a high level of trust. A website is the first thing your potential client encounters, and its quality can decide whether they will reach out to you.
The main reasons why a professional website is important:
- High-quality design and clear content inspire trust and demonstrate your expertise.
- The client can get information about your services at any time, even at night.
- A modern website optimized for SEO for lawyers will set you apart from dozens of similar companies.
- A sign-up form, easy navigation, and attractive content simplify the client’s journey to you.
Full range of services: creation, maintenance, and promotion of legal websites
An integrated approach to website development for law firms is your guarantee that the site is not just there, but actually fulfills its tasks. And WebStork knows how to do it:
- Creating a platform. We develop a unique design, convenient structure and functionality that is suitable for legal services.
- Promotion of legal websites. We ensure high positions in search engines through SEO and setting up targeted and contextual advertising for lawyers.
- Support. We regularly update the content, monitor the technical condition of the site, and improve the functionality.
Stages of work: from design to client acquisition
Every law firm is a unique business with its own goals, audience, and competitors. We at WebStork understand this perfectly well, so we approach the creation of websites for law firms in stages. And each of them is a thoughtful step towards making your website really work for you.
Market analysis and audit of the company’s needs
Before starting work, we study your audience, competitors, and service features in detail:
- What legal services do you provide?
- What pains and requests do your clients have?
- What are your competitors doing, and how can you be better than them?
At this stage, we formulate a strategy that will hit the mark. And here we can start talking about targeting for a law firm.
Designing and creating an individual design
A law firm’s website should be modern, stylish, and as informative as possible. We create a design that:
- Inspires trust and professionalism.
- Has a logical structure.
- Is perfectly adapted to mobile devices.
Our approach is always individual, because template design kills uniqueness, and with it the first impression.
User-friendly interface and functionality for legal services
The functionality of the site is what makes life easier for your clients and helps you get more requests. We integrate:
- Forms for signing up for a consultation.
- Sections with a detailed description of services.
- Online chat for quick communication.
- Modules for payment or booking.
Promotion and advertising: attracting clients to the legal niche
Creating a website is only half the battle. The real work begins when you need to attract visitors. For the platform to generate clients, you need an effective legal website promotion strategy. We use an integrated approach: SEO for lawyers, contextual advertising for lawyers, and targeting for law firms.
Legal services are difficult for many clients to understand. We create content that meets their needs and helps them make a decision:
- Blog articles, for example, “How to choose a lawyer to support transactions?”
- Description of services in simple language, without legal jargon.
- Frequently asked questions with answers that cover basic doubts of clients.
SEO promotion: attracting organic traffic
SEO for lawyers allows the site to appear in the top lines of Google:
- We select keywords for your niche, such as “divorce lawyer Kyiv” or “tax lawyer Lviv”.
- We optimize texts, images, and website loading speed.
- We customize the internal structure to improve indexing by search engines.
Setting up contextual advertising (Google Ads, Yandex.Direct)
Contextual advertising for lawyers works instantly: you launch a campaign and clients are already calling. We create and customize ads that are shown only to those who are looking for services such as “lawyer for business” or “division of property after divorce”.
Targeted advertising for precise audience engagement
If you want to work with a narrow audience — say, business owners or young couples — targeted advertising is ideal. We launch targeting for a law firm using Facebook, Instagram, or LinkedIn to ensure that your ads reach the heart of your target audience.
SEO and advertising for the legal niche: efficiency in every click
SEO for lawyers is a long-term strategy that allows your website to rank at the top of search engines. At WebStork, we know how to bring your website to the top for key queries:
- We analyze the keywords your customers are searching for.
- We optimize texts, images, and technical aspects of the site.
- We increase the speed of page loading and their convenience for mobile devices.
The result. Your website ranks at the top of Google.
Do you want instant results? Contextual advertising for lawyers is the fastest way to get hot clients. We customize Google Ads so that your ads are shown to those who are currently looking for your services.
With the help of social media, we help you find exactly those clients who need your services. For example, advertising on LinkedIn works great for business lawyers, and Facebook for family lawyers. Our experts customize targeting for your law firm so that ads appear to people at the right time.
Ongoing support of websites for lawyers
It is a common mistake to think that a website will work “by itself”. It, like your business, needs constant development and care.
After launching the platform, you need to provide regular support for the lawyer’s website, which includes:
- updating information about services;
- adding news and articles to the blog;
- fixing technical problems.
At WebStork, we understand how important website maintenance is for lawyers.
Ready to make your website a truly powerful tool? Contact us, and we will help you become a leader in your niche.
"Elina Almanova"
www.almanovalaw.cyOur approach to clients is not limited to just creating brands; we turn them into real art that reflects the true soul of the business that the entrepreneur lives for. We always try to show all the advantages of working with our clients, and we put short and necessary information on the site for visitors to familiarize themselves with, as well as the opportunity to leave contact details at any time.
