SMM and Targeted Advertising for Real Estate Agencies and Realtors

We develop a social media marketing strategy that builds trust in your real estate agents, showcases homes and apartments in an attractive way, and converts followers into clients.

The Web Stork team implements a full-scale SMM strategy: from real estate market analysis to launching precise targeting and setting up quick automated responses to price inquiries. As a result, you get a well-known agency brand and a steady stream of requests to buy or rent property.

Who needs professional social media management for the real estate industry

For businesses looking to generate predictable revenue from social media.

Social media serves as a powerful tool for generating leads and growing your business.

01 — Target query

For real estate agents, brokers, and agencies looking to create attractive pa...

02 — The Problem

The pages all look the same. The apartment photos are poor quality, the descr...

03 — Decision

We create modern website designs, help showcase floor plans and interiors in ...

04 — Result

Your agency is gaining popularity in your city or region. You receive a stead...

What's included in the SMM service for real estate agencies

We take full responsibility for managing your social media profiles. Our goal is to ensure that every property finds a buyer:

01 — Content about locations:

We write detailed descriptions of the benefits of apartments and houses, and provide information about neighborhoods, infrastructure, and purchase terms.

02 — Design and video reviews:

We create stylish page covers and produce short, engaging video tours (Reels) of apartments and houses.

03 — Precise targeting:

We run paid ads on Facebook and Instagram, targeting people who are currently interested in buying or renting property in the desired city.

04 — Working with comments:

We quickly answer questions like “What's the price?” and “How can I view it?”, and help customers get in touch with the right broker.

Pricing Plans SMM Support

Transparent investments in brand development. The budget for targeted advertising (Ad Spend) and influencer fees are calculated and paid separately.

Strategy (one-time)

125 €

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  • Comprehensive analysis and development of a social media strategy
  • market and competitor analysis
  • account positioning
  • content plan
  • content categories
  • growth guidelines

Basic Package

700 € / month

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  • To ensure a consistent brand presence on social media
  • 3 posts per week
  • 5–10 stories per week
  • creating post designs
  • copywriting
  • content publication
  • basic analytics

Growth Package

1,200 € / month

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  • For active growth and audience engagement
  • 4–5 posts per week
  • 3–5 stories per week
  • content creation
  • post design
  • copywriting
  • publication
  • analytics
  • content optimization

Scale Package

2,000 € / month

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  • For rapid scaling and lead generation
  • Daily posts (up to 7 posts/Reels per week)
  • daily Stories (1–5 per day)
  • content creation
  • copywriting
  • Analytics and Optimization
  • Setting up and managing targeted advertising

LinkedIn Management

500 € / month

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  • Profile setup
  • writing posts
  • content publication
  • 3–5 posts per week

Additional Services

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  • Multi-platform Management Cross-posting to additional social media platforms (LinkedIn, Facebook, TikTok):
  • +€125 / social media platform
  • Creating unique content tailored to each social media platform:
  • +375 € / social media

How we develop your pages step by step

01

01 — Market Audit:

We analyze how other agencies in your region market themselves and identify ways for you to stand out.

02

02 — Action Plan:

We choose a style for the photos, outline topics for daily Stories and posts, and agree on marketing goals.

03

03 — Content Creation:

We create property listings, write descriptions, edit video tours, and post everything on the website.

04

04 — Advertising campaign:

We set up and activate targeted ads for specific properties to attract interested buyers.

05

05 — Analysis of results:

Every month, we review the page's reach and the value of the purchase or rental inquiries we receive to improve our performance.

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Frequently Asked Questions (FAQ)

When will the first apartment buyers start calling from social media?
Thanks to paid advertising, the first inquiries about properties may start coming in as early as the first week after the campaign launches. But to get people to follow you and turn to you as trusted experts, you need to actively manage your profiles for at least three months.
Is it possible to sell real estate abroad through Instagram and Facebook?
Yes, it’s one of the best channels. We target our ads at investors or people planning to relocate, showing them attractive villas or apartments in any country around the world.
How are you going to show us the apartments if we're in a different city or country?
We’ll decide on the format together. Your real estate agents can record simple video tours of the apartments on their phones, and we’ll turn them into professional, visually appealing content for social media.

Ready to scale up and take your business to the next level?

Submit a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution tailored to the scope and objectives of your project.