Google Display Ads for online courses and schools

We run effective Google Ads campaigns for the online education and EdTech sectors. We set up analytics and create offers that motivate people to purchase educational courses.

As a result, with Web Stork, you get controlled student acquisition costs, high profits, and complete transparency regarding expenses.

Who needs contextual advertising (PPC) in education

For businesses looking to scale their sales through managed traffic channels.

We eliminate ineffective spending and ensure precise targeting of your audience.

01 — Target query

Online schools and academies looking to quickly fill their classes and boost ...

02 — The Problem

Many people visit the website, but no one is signing up for webinars or cours...

03 — Decision

We provide detailed optimization of your Google Ads account. We create and te...

04 — Result

Estimated price per student. You’ll enjoy consistent course sales with a clea...

What is included in the RRS service for online courses

We fully manage your paid traffic from Google. We make sure every ad brings in students:

01 — Search Ads:

We show your courses to people who are searching for your services on Google right now.

02 — Retargeting:

We bring back people who visited the course page but left without making a purchase. We show them ads offering a free first lesson or a discount to encourage them to sign up.

03 — Local Ads:

If you run an in-person school or children's center, we'll tailor your ads to residents of your city or neighborhood, including Google Maps.

Pricing plans Google Ads

Transparent investments in performance marketing. The advertising budget (Ad Spend) is paid separately directly to Google. Our rates reflect the cost of managing the system.

Setup

from €500

Get a Quote
  • To get your ad campaign off to a good start without any confusion in your account or settings.
  • Ad Account Settings
  • Basic Campaign Structure
  • Setting up Conversions and Tracking
  • Target audience / key search terms
  • Tips for Posting Ads
  • Preparing for launch

Management

from €350 / month

Get a Quote
  • For businesses that are already running ads and want systematic management and optimization.
  • Campaign Management
  • Audience/Keyword Optimization
  • Ad adjustments
  • Monitoring
  • Regular budget optimization
  • Monthly Report
  • Advertising budget not included

Advanced

from €1,000 / month

Get a Quote
  • For companies that are scaling up advertising as a channel for consistent customer acquisition.
  • Funnel-based advertising strategy
  • Several campaigns and launch scenarios
  • Further optimization of results
  • Tracking key events and leads
  • Improving traffic quality
  • Analytics and Scaling

Steps for launching an ad for courses

01

01 — Forecast and Budget:

We analyze the popularity of your courses, calculate the cost per click, and plan your initial budget.

02

02 — Analytics Settings:

We set up tracking tools so we can see every registration for a free webinar or payment for a course.

03

03 — Launching ads:

We gather customer requests, write compelling copy, and run ads on Google.

04

04 — Cost Optimization:

We filter out irrelevant search queries and keep only the keywords that actually generate revenue.

05

05 — Scaling:

We're increasing the number of students per course while keeping advertising costs low.

Title

Bricknest

Piccolino trattoria

BRG
More projects

Title

GA4-GA4
Call Tracking
google-tag-manager

Frequently Asked Questions (FAQ)

How much does it cost to advertise an online school on Google each month?
The budget depends on the course topic and geographic scope (for example, advertising across Ukraine or in the U.S.). We’ll determine the optimal amount during our initial consultation.
Can I keep track of budget expenses on my own?
Yes, you’ll have full access to the advertising dashboard. You’ll be able to see the cost of each student registration in real time.
Which is better to promote: a paid course or a free webinar?
For expensive or long-term courses, it’s best to run ads promoting a free introductory lesson or webinar. For inexpensive and short courses, you can set up ads that lead directly to a purchase. We’ll help you choose the best option.
Is it possible to target ads specifically at parents if the courses are for children?
Yes, Google allows you to target audiences based on children’s ages and parents’ interests. We’ll set up the ads so that they’re seen specifically by parents who are looking for educational activities.

Ready to scale up and take your business to the next level?

Submit a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution tailored to the scope and objectives of your project.