Setting up contextual advertising for lawyers and attorneys

We run effective Google Ads campaigns for law firms. We set up analytics and create simple, clear offers on your website so that every hryvnia or dollar spent on advertising generates a return for you.

As a result, with Web Stork, you know exactly how much each client costs, generate high returns on your advertising, and receive full reporting on expenses in Ukraine, Europe, or the U.S.

Who needs contextual advertising (PPC) for legal services

For businesses looking to scale their sales through managed traffic channels.

We eliminate ineffective spending and ensure precise targeting of your audience.

01 — Target query

Law firms and attorneys looking to boost sales and attract new clients. Compa...

02 — The Problem

Old ads generate cold calls. You spend money on advertising, but you don't ge...

03 — Decision

The Web Stork team sets up your Google Ads account to ensure it runs smoothly...

04 — Result

A clear price per call or lead. You gain loyal customers for your services wi...

What's included in the Google Ads for Lawyers service

We take full responsibility for managing your online advertising. We ensure that your ads deliver maximum results:

01 — Search Ads:

We show your ads to people who are currently searching Google for “lawyer services,” “divorce lawyer,” or “legal assistance.”

02 — Retargeting:

We bring back visitors who came to the site, looked at your services, but for some reason didn’t call. We show them an attractive offer to encourage them to contact you after all.

03 — Local Ads:

We target ads to a specific city or neighborhood using Google Maps. This is the perfect way to attract customers directly to your office or notary public office.

Pricing plans Google Ads

Transparent investments in performance marketing. The advertising budget (Ad Spend) is paid separately directly to Google. Our rates reflect the cost of managing the system.

Setup

from €500

Get a Quote
  • To get your ad campaign off to a good start without any confusion in your account or settings.
  • Ad Account Settings
  • Basic Campaign Structure
  • Setting up Conversions and Tracking
  • Target audience / key search terms
  • Tips for Posting Ads
  • Preparing for launch

Management

from €350 / per month

Get a Quote
  • For businesses that are already running ads and want systematic management and optimization.
  • Campaign Management
  • Audience/Keyword Optimization
  • Ad adjustments
  • Monitoring
  • Regular budget optimization
  • Monthly Report
  • Advertising budget not included

Advanced

from €1,000 / per month

Get a Quote
  • For companies that are scaling up advertising as a channel for consistent customer acquisition.
  • Funnel-based advertising strategy
  • Several campaigns and launch scenarios
  • Further optimization of results
  • Tracking key events and leads
  • Improving traffic quality
  • Analytics and Scaling

Stages of work with advertising

01

01 — Budget plan and estimate:

Let's estimate how much a single client will cost in your area of law and plan your budget.

02

02 — Technical Training:

Set up goal and call tracking so you can see exactly which ad brought the customer to your site.

03

03 — Launching the ad:

We identify the keywords people use to find you, write ad copy, and launch campaigns on Google.

04

04 — Cleaning and Improvement:

We review your ads daily and remove irrelevant keywords (negative keywords) so you don’t waste money.

05

05 — Growth:

We increase the number of leads so that the cost per acquired customer remains profitable for you.

Title

Bricknest

Piccolino trattoria

BRG
More projects

Title

GA4-GA4
Call Tracking
google-tag-manager

Frequently Asked Questions (FAQ) — Legal Advertising

What is the minimum budget needed to launch an ad campaign for a lawyer?
The amount depends on how many competitors there are in your city and what services you're advertising. We'll calculate the right budget for you free of charge during our initial consultation.
Will I be able to see for myself where the money is going in Google Ads?
Yes. You get full access to the advertising dashboard. We operate with complete transparency, so you can track every penny spent in real time.
Is it permissible to advertise a specific service, such as “traffic accident lawyer” or “inheritance processing”?
Yes, that's the best option. We create separate ads for each of your services so that people can immediately see what they're looking for on Google.

Ready to scale up and take your business to the next level?

Submit a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution tailored to the scope and objectives of your project.